Author Archives for thelinseymouse 
THE CHALLENGE How do you turn a beauty campaign into something people can actually step inside? That was the challenge behind my work for L’Oréal. From TikTok and Instagram AR filters to immersive event activations and in-store experiences: my role was translating global beauty campaigns into interactive digital worlds people... Read More
THE CHALLENGE How do you recreate some of the most iconic album covers in music history… in less than 8 hours??! Welcome to The Tribute: Battle of the Bands. One of the Netherlands’ biggest television shows on SBS6, where legendary artists are brought back to life by the country’s best... Read More
THE CHALLENGE How do you turn a celebrity into a hyperreal Barbie doll, a vintage vinyl icon or the cover star of a fictional fashion magazine… in television production speed? Welcome to Het Perfecte Plaatje. One of the biggest TV shows in the Netherlands. Broadcast on RTL 4. Watched by millions.... Read More
When it comes to creating social media campaigns that stop the scroll and drive results, WONDR Experience & I were that match made in creative heaven. From Instagram feeds to Schiphol Airport displays, we’ve crafted timeless content that besides looking good, converted like a dream. THE PROJECT 3 days. Hundreds... Read More
Enter the FALSIEVERSE, where digital meets reality and lashes reach surreal heights. I teamed up with Maybelline New York to launch their Falsies Surreal Mascara, creating a buzzworthy hybrid experience that captivated on-trend Millennials across the Benelux. The result? Over 2.5 million views and a mascara moment to remember. THE... Read More
THE CHALLENGE Almost everyone has had the same fear at a hair salon: “What if it looks terrible?” So instead of asking people to imagine a transformation, I wanted to let them SEE it first. That idea became the Mouse Inc. hAIr Salon:an AI-powered virtual hair experience where people can... Read More