L’ORÉAL PARIS: Inside the AR Beauty Campaigns That Reached 1 million+
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THE CHALLENGE
How do you turn a beauty campaign into something people can actually step inside?
That was the challenge behind my work for L’Oréal.
From TikTok and Instagram AR filters to immersive event activations and in-store experiences: my role was translating global beauty campaigns into interactive digital worlds people also could experience in real-time.
And with a brand like L’Oréal, the expectations are HIGH.
Every detail needs to feel premium. Every interaction needs to feel seamless. Every visual needs to match international campaign standards.
THE GOAL
L’Oréal wasn’t looking for “just another filter.” The goal was creating immersive digital extensions of their campaigns that increased engagement, amplified visibility and made audiences feel emotionally connected to the brand online.
Sometimes that meant: a viral TikTok filter. Or an Instagram activation connected to influencers. And sometimes: a physical retail experience where customers scanned QR codes in-store to unlock branded AR experiences on their phones.
Every project had the same mission: Turn passive viewers into active participants.
THE CONCEPT
What made these projects unique was the collaboration behind them.
Most campaigns involved multiple creative layers at once:
L’Oréal,
PR agencies,
marketing teams,
media agencies,
influencers
and me as the creative digital extension of the campaign.
A creative love triangle at full speed.
My role was translating campaign concepts into immersive AR experiences that actually matched the audience, platform and internet culture surrounding the launch. Because an AR experience should never feel random. It needs to feel like a natural extension of the brand world people are already emotionally stepping into.
Which meant I constantly analyzed:
the campaign,
the target audience,
social media behavior,
visual trends,
viral mechanics
and the emotional experience behind interaction.
Sometimes projects needed to launch FAST. As in… “can we build this in two weeks?” fast. And don’t ask me how, but we always made it happen.
THE VISUALS
Over the years, I created:
• Instagram AR filters
• TikTok effects
• immersive beauty experiences
• influencer-driven digital activations
• in-store AR campaigns
• QR-powered event experiences
• branded interactive filters
• high-end visual assets for campaigns
Including projects connected to global campaigns featuring names like Kendall Jenner.
One of the campaigns created in collaboration with Etos generated over 1.3 million views through interactive social engagement. Because when people don’t just watch a campaign, but actively play with it… that’s where branding becomes unforgettable.
THE RESULTS
Through my work for L’Oréal, I helped transform traditional campaigns into immersive digital experiences designed for modern internet culture.
The combination of strategy, branding, technology and storytelling allowed campaigns to live far beyond static visuals alone.
READY TO BUILD YOUR BRAND WORLD?
Whether you’re launching a beauty campaign, digital activation or immersive brand experience:
I help brands create visuals and experiences people actually want to interact with.
