(¯`°.•°•.★* GRAPHIC DESIGNER - ART DIRECTOR - CONTENT CREATOR - CREATIVE CONSULTANT *★ .•°•.°´¯)
Tag Archive: Graphic Design 
THE CHALLENGE What happens when one of the world’s biggest creative software brands collaborates with the legacy of one of the most iconic alter egos in music history? You create something weird. Immersive. Expressive. And obviously creative. In honor of David Bowie and his legendary alter ego Ziggy Stardust, Adobe... Read More
THE CHALLENGE How do you create an event activation people actually remember after they leave? Not another branded backdrop. Not another forgettable QR code. But an experience that instantly pulls guests into the world of TEDx while naturally extending the event onto social media. That was the challenge for TEDxAmsterdamWomen.... Read More
THE CHALLENGE How do you create a luxury invitation worthy of one of the world’s most exclusive watch brands… within just a few days? Welcome to Audemars Piguet. A brand operating at the absolute highest level of luxury craftsmanship, precision and visual identity. When Audemars Piguet opened their new boutique... Read More
THE CHALLENGE How do you create a powerful single cover for one of the Netherlands’ most recognizable artists… in less than 48 hours? That was the challenge when Waylon’s team called me in creative panic mode. His new Dutch single needed an artwork and FAST. The previous design wasn’t connecting.... Read More
THE CHALLENGE How do you make people emotionally connect to a new hair color… before they even step into the salon? That was the challenge behind my collaboration with KEUNE Haircosmetics. As one of the most respected professional hair brands in the industry, Keune doesn’t do “good enough.” Everything needs... Read More
THE CHALLENGE How do you make influencers feel like Kardashians for a day… while subtly turning every shared photo into organic advertising? Welcome to Disney+… For the launch of the new season of The Kardashians on Disney+, BAAS Agency organized an exclusive high-end influencer experience at the iconic Conservatorium Hotel... Read More
THE CHALLENGE What happens when a fast-growing media platform has the ambition, the audience… but no clear visual system to support it? ChAoS! Welcome to Spilnews One of the youngest news platforms in the Netherlands, built for a new generation consuming news through social media first. When I joined the... Read More
THE CHALLENGE How do you stay creatively relevant inside one of the biggest and fastest-moving media companies in the Netherlands… for 11 years? Welcome to De Telegraaf (now Mediahuis). The newspaper where my creative career truly began. Long before Mouse Inc., television productions and international brand campaigns, I worked as... Read More
THE CHALLENGE How do you turn real-time marketing into something people actually PLAY with? Welcome to the world of HEMA marketing. A brand famous in the Netherlands for its razor sharp timing, instantly recognizable humor and campaigns that constantly tap into internet culture and current events. Which also means: everything... Read More
THE CHALLENGE How do you turn a beauty campaign into something people can actually step inside? That was the challenge behind my work for L’Oréal. From TikTok and Instagram AR filters to immersive event activations and in-store experiences: my role was translating global beauty campaigns into interactive digital worlds people... Read More