KEUNE Haircosmetics: 12 Hair Colors. 1 Visual. 300.000k Views
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THE CHALLENGE
How do you make people emotionally connect to a new hair color… before they even step into the salon?
That was the challenge behind my collaboration with KEUNE Haircosmetics.
As one of the most respected professional hair brands in the industry, Keune doesn’t do “good enough.” Everything needs to feel premium, polished and future-forward.
The launch of their new Tinta color collection needed more than a traditional campaign.
It needed interaction. Experience. Buzz. And something people would actually WANT to share.
THE GOAL
Keune wanted to create excitement around their new Tinta hair color collection in a way that felt innovative, social-first and useful at the same time. Not just another beauty campaign people scroll past.
The goal was to give users the ability to virtually try on different hair colors in real-time and turn passive viewers into active participants.
At the same time, the experience needed to feel premium enough to match KEUNE’s professional salon positioning. No gimmicks. No sloppy beauty filters. No cheap effects. Everything had to look realistic, polished and brand-worthy.
THE CONCEPT
That’s where I created: The TINTAROID. A custom-built AR experience for Instagram and TikTok inspired by nostalgic Polaroid photo strips.
Users could virtually try on 12 different hair colors from the new Tinta collection using advanced AR hair tracking technology.
Once they found their favorite shade, they could snap a series of photos that transformed into their own personalized “Tintaroid.”
The experience didn’t stop online.
Users could save their Tinta-roid and bring it directly to their hair salon as visual inspiration for their next appointment. Meaning: the customer literally became their own moodboard.
THE VISUALS
The final AR experience included:
• virtual hair color try-ons
• advanced real-time hair tracking
• 12 interactive Tinta shades
• custom Polaroid-inspired interfaces
• beauty-tech integration
• social-first sharing mechanics
• salon-to-social connectivity
• fully branded immersive design
This was technically one of the most complex AR filters I’ve ever created.
From coding logic to realistic color rendering and live face tracking:
every detail needed to feel seamless. Because beauty audiences notice EVERYTHING.
THE RESULTS
The campaign became a massive success!
The Instagram filter alone generated nearly 250,000 views, an impressive achievement for a Dutch beauty campaign aimed at a mainstream salon audience.
They shared their Tintaroids online, experimented with new looks and interacted with the KEUNE campaign in a way traditional advertising simply can’t achieve.
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