(¯`°.•°•.★* GRAPHIC DESIGNER - ART DIRECTOR - CONTENT CREATOR - CREATIVE CONSULTANT *★ .•°•.°´¯)
Tag Archive: Augmented Reality 
THE CHALLENGE How do you create an event activation people actually remember after they leave? Not another branded backdrop. Not another forgettable QR code. But an experience that instantly pulls guests into the world of TEDx while naturally extending the event onto social media. That was the challenge for TEDxAmsterdamWomen.... Read More
THE CHALLENGE How do you make people emotionally connect to a new hair color… before they even step into the salon? That was the challenge behind my collaboration with KEUNE Haircosmetics. As one of the most respected professional hair brands in the industry, Keune doesn’t do “good enough.” Everything needs... Read More
THE CHALLENGE How do you turn real-time marketing into something people actually PLAY with? Welcome to the world of HEMA marketing. A brand famous in the Netherlands for its razor sharp timing, instantly recognizable humor and campaigns that constantly tap into internet culture and current events. Which also means: everything... Read More
THE CHALLENGE How do you turn a beauty campaign into something people can actually step inside? That was the challenge behind my work for L’Oréal. From TikTok and Instagram AR filters to immersive event activations and in-store experiences: my role was translating global beauty campaigns into interactive digital worlds people... Read More
Enter the FALSIEVERSE, where digital meets reality and lashes reach surreal heights. I teamed up with Maybelline New York to launch their Falsies Surreal Mascara, creating a buzzworthy hybrid experience that captivated on-trend Millennials across the Benelux. The result? Over 2.5 million views and a mascara moment to remember. THE... Read More