Author Archives for thelinseymouse My very first collaboration ever as a blogger was with Zalando. A €50 voucher in exchange for a blogpost. At the time, it honestly felt unreal that creating content online could become an actual career. Years later… Zalando came back into my life in a completely different way. And that... Read More
Some brand collaborations just click instantly.TK Maxx is one of those brands for me. From Berlin during the European Championships to full festival weekends at Lowlands, we created content together that always felt playful, chaotic, creative and completely aligned with both our worlds. THE CHALLENGE TK Maxx wanted festival content... Read More
How do you visually prove that plant-based milk foams just as well as regular milk? Simple. You throw a foam party. Dit bericht op Instagram bekijken Een bericht gedeeld door Linsey ‘Mouse’ Sijmons 🐭🖱️(he)art director & brand designer 🩷 (@linseysijmons) THE CHALLENGE Rude Health wanted content that showed their plant-based... Read More
I used to hate board games. And somehow… that became the perfect starting point for this campaign. Because when Goliath Games approached me to create content for Rummikub, I knew exactly what the real challenge was: How do you make a classic board game feel cool again? Dit bericht op... Read More
This collaboration started with one video. Not a campaign. Not an ad. Not a pitch deck. Just a piece of content I made on my own called: How To Be Parisian While You’re Pregnant. And somehow… it ended up on the radar of the marketing team of Maxicosi’s brand Quinny.... Read More
Some collaborations disappear after a campaign ends. This one didn’t. Years later, people still message me about the content I created for Method. Which honestly says everything. THE CHALLENGE Cleaning products are everywhere online. So the real question became: How do you make people actually stop scrolling for one? Method already had... Read More
Being invited by Meta as one of their official creator ambassadors honestly felt surreal. Out of 13 countries, only 10 creators per country were selected to join the Meta Creators of Tomorrow Program and I was one of the creators representing the Netherlands for an entire year. Which, as someone... Read More
THE CHALLENGE How do you turn a car campaign into something that actually feels fashionable instead of just… another ad? That was the idea behind Mercedes-Benz’ “A Fashionable Drive” campaign in collaboration with Amsterdam Fashion Week. The concept was simple: Take creators on a stylish roadtrip to a city that... Read More
Interactive Beauty Content, Gamification & A Skincare Line That Actually Helped My Skin THE PROJECT Some collaborations just make sense. I had already known MADARA Cosmetics since my early blogging days and genuinely loved their products long before we started working together professionally. Especially their acne skincare line. So when... Read More
THE PROJECT For this collaboration with Hello Kitty Gang, part of the iconic Sanrio universe, I was invited to create and host a creative workshop during an influencer and press event in Amsterdam. The only thing still missing? The actual concept. So I created the entire experience from scratch. THE... Read More