TEDx: The Experience That Turned Guests Into Speakers
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THE CHALLENGE
How do you create an event activation people actually remember after they leave?
Not another branded backdrop. Not another forgettable QR code. But an experience that instantly pulls guests into the world of TEDx while naturally extending the event onto social media.
That was the challenge for TEDxAmsterdamWomen.
An inspiring TEDx event filled with powerful female voices, groundbreaking stories and visionary speakers from industries like science, technology and innovation.
The goal? Create an immersive AR experience that would connect the physical event with the digital world while encouraging guests to actively participate in the TEDx experience themselves.
THE GOAL
TEDx has one of the most recognizable visual identities in the world.
The stage. The spotlight. The iconic red dot.
So instead of creating “just another filter,” I focused on the emotional experience behind TEDx itself. Because secretly… everyone dreams about standing on that stage one day.
THE CONCEPT
That insight became the foundation for the winning concept:
THE TEDxxx STAGE
An interactive AR filter experience where guests could virtually step onto the famous TEDx red dot and practice their own TED Talk directly through social media.
The filter transformed users into speakers.
Complete with:
- the recognizable TEDx stage setup
- immersive framing
- microphone interaction
- speaker positioning
- cinematic presentation
The concept blended: event marketing, social media interaction, immersive storytelling and personal empowerment into one experience.
Instead of only watching TEDx… guests suddenly became part of it.
THE EXPERIENCE
The activation became a highly visible part of the event experience itself.
Guests used the filter to:
- record mini TED Talks
- create shareable social content
- interact with the TEDx brand
- practice speaking moments
- experience the feeling of standing on stage
Because the concept was simple, recognizable and emotionally engaging, people instantly understood it.
THE RESULTS
The TEDx AR experience successfully transformed a live event into a social-first digital activation.
The filter helped:
- increase audience interaction
- encourage organic social sharing
- strengthen TEDxAmsterdamWomen’s online visibility
- create memorable branded experiences
- extend the event far beyond the physical location itself
Most importantly: it gave guests a moment they genuinely wanted to share.
