(¯`°.•°•.★* GRAPHIC DESIGNER - ART DIRECTOR - CONTENT CREATOR - CREATIVE CONSULTANT *★ .•°•.°´¯)
Tag Archive: Art Direction 
This collaboration started with one video. Not a campaign. Not an ad. Not a pitch deck. Just a piece of content I made on my own called: How To Be Parisian While You’re Pregnant. And somehow… it ended up on the radar of the marketing team of Maxicosi’s brand Quinny.... Read More
THE CHALLENGE How do you create an event activation people actually remember after they leave? Not another branded backdrop. Not another forgettable QR code. But an experience that instantly pulls guests into the world of TEDx while naturally extending the event onto social media. That was the challenge for TEDxAmsterdamWomen.... Read More
THE CHALLENGE How do you create a luxury invitation worthy of one of the world’s most exclusive watch brands… within just a few days? Welcome to Audemars Piguet. A brand operating at the absolute highest level of luxury craftsmanship, precision and visual identity. When Audemars Piguet opened their new boutique... Read More
THE CHALLENGE How do you create a powerful single cover for one of the Netherlands’ most recognizable artists… in less than 48 hours? That was the challenge when Waylon’s team called me in creative panic mode. His new Dutch single needed an artwork and FAST. The previous design wasn’t connecting.... Read More
THE CHALLENGE How do you make people emotionally connect to a new hair color… before they even step into the salon? That was the challenge behind my collaboration with KEUNE Haircosmetics. As one of the most respected professional hair brands in the industry, Keune doesn’t do “good enough.” Everything needs... Read More
THE CHALLENGE How do you make influencers feel like Kardashians for a day… while subtly turning every shared photo into organic advertising? Welcome to Disney+… For the launch of the new season of The Kardashians on Disney+, BAAS Agency organized an exclusive high-end influencer experience at the iconic Conservatorium Hotel... Read More
THE CHALLENGE What happens when a fast-growing media platform has the ambition, the audience… but no clear visual system to support it? ChAoS! Welcome to Spilnews One of the youngest news platforms in the Netherlands, built for a new generation consuming news through social media first. When I joined the... Read More
THE CHALLENGE How do you recreate some of the most iconic album covers in music history… in less than 8 hours??! Welcome to The Tribute: Battle of the Bands. One of the Netherlands’ biggest television shows on SBS6, where legendary artists are brought back to life by the country’s best... Read More
THE CHALLENGE How do you turn a celebrity into a hyperreal Barbie doll, a vintage vinyl icon or the cover star of a fictional fashion magazine… in television production speed? Welcome to Het Perfecte Plaatje. One of the biggest TV shows in the Netherlands. Broadcast on RTL 4. Watched by millions.... Read More
When it comes to creating social media campaigns that stop the scroll and drive results, WONDR Experience & I were that match made in creative heaven. From Instagram feeds to Schiphol Airport displays, we’ve crafted timeless content that besides looking good, converted like a dream. THE PROJECT 3 days. Hundreds... Read More